Harvard Marketing Simulation Answers

This tool is intended for individual use only. Publication Date: April 25, 2012 In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. You must analyze each market segment and decide which new customers you want to acquire while also considering the loyal customers you must retain. A successful go-to-market strategy requires careful consideration of a variety of interdependent factors.

In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market. Apr 29, 2014 - Stay strong!!! Don't try to be everything for everybody. We can't please everyone. It's important to focus on quality of the sales force, not quantity.

You set a list price and then set discounts for each large market segment and for a segment of small customers who purchase through distributors. You allocate sales and marketing resources for each targeted segment including setting the level of spending on marketing communications and market research. You can listen to customer feedback through dynamic video interviews and gain important insights into the effectiveness of their marketing strategies. Ultimately you must achieve a sustainable revenue stream to maximize cumulative profit for the company. Six month single user license. When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled. 'Speed-Pay' is a service that saves the credit card details from your most recent purchase and allows you to re-use that card for future purchases.

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